But All These Works Only When There Is High Consumer Authentication.

• Do Not Scratch Your Head Behind Something That Is Not A Problem in itself. If Technology Is Precise Even Abysmally Low Consumer Authentication Is Perfect.

• High Consumer Authentication Is Required By Ordinary QRcode And Other Non-Precise Authentication Technologies. Misleading Scan Results Further De-Motivate The Consumer And Then Industry Start Spending On Marketing Campaigns And Eventually Nothing Works. It is Vicious Cycle.

• So, While Problem Seems Complex , Solution Is Simple – Just Focus On Fundamentally Strong And Precise Technology That Will Also Motivate More & More Consumers To Scans. It Is More Of A Technology Problem. In This Context, Technology Is King And Not The Consumers As Stated By Marketing Gurus.

• Non-manipulatable Technologies Saves Cost On Dealing With Fabricated incidences By Ground Investigators And Supply Chain Partners.