Multi-layer Security – Whether It Is Just A Farce For Physical Security Features?

When physical security features are cloned in the public domain, brands are often advised to update new features often with more combinations such as QR codes, CDP-based QR codes or QR codes with foiling. This experimentation is continuing since last multiple decades and problem remains unsolved. However, these security features as temporary solution, as those again gets duplicated and there is no concept of performance liability. Consequently, brand owners are compelled to invest substantial sums in upgrading security features over and over again and investing in manual ground investigation as these features are fundamentally weak leading to increased costs without solving the problem.

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Why Performance Or Financial Liability Becoming Litmus Test To Judge Credibility Of Security Features?

Financial Liability: A legal obligation to make payments, such as penalties, or compensation if security features get cloned in the market or in the public domain. It is silent testimony for the robustness and reliability of its security solutions. This commitment not only showcases the company’s confidence in its security features but also reflects solid fundamentals.

By offering financial liability, the company provides clients with a tangible assurance of protection against potential breaches and eventually counterfeiting. This proactive stance not only enhances the company’s credibility but also fosters trust among consumers and partners, distinguishing the brand like Linksmart in the competitive market. If solution provider has hesitation in underwriting performance liability it directly reflects the vulnerability to clonability, really.

Ultimately, financial liability serves as a litmus test for the credibility of security features, demonstrating a company’s unwavering confidence and commitment to safeguard its clients’ interests.

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Non-Clonable Codes Provide Credible Traceability Despite Low Rate Of Consumer Authentication. Where Is The Trick ?

Achieving high Consumer authentication is an unsolved problem but this is a problem with non-performing security features or ordinary QR codes that are unable to render precise scan results. Secondly, these fundamentally weak features can be manipulated in several ways. To address this deficiency, one requires a higher sample size and that is outcome of higher authentication rate. Some think that promotes marketing campaigns and loyalty to artificially jack up authentication but these are costly exercise. We do not need high authentication rate but precise scan results to trap the evil part of supply chain.  

A performing Non-Clonable Codes are capable of guaranteeing precise scan results identifying the evil part of the supply chain which can be backtracked even by very low consumer authentication. Yes, you read it right even with an abysmally low rate for example even with a 0.025% authentication rate counterfeits can be traced without incurring costs on legal action/ground investigation. LINKSMART’s solution is fully automated, eliminating false alarms and misleading analytics, leading to significant cost savings.

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