Frequently Asked Questions (FAQ)

Can an asset tagged with smartDNA® be scanned and reproduced?

smartDNA® credential cannot be reproduced as identical labels auto-acquire per-piece unique credential only during application.

How smartDNA® addresses end-consumer apathy ?

smartDNA® offers unified seam-less multi-brand authentication in instant, precise, automated and effort-less manner just requiring smartphone in hand. Known technologies are either difficult, non-standard, un-reliable, non-deterministic and/or require special purpose devices eventually resulting in customer apathy. With credible smartDNA® authentication warranty activation can be linked, wherever applicable. Counterfeit use-case does not require hundred percent authentication. Promotional schemes also encourages authentication. so customer apathy is not relevant in context of smartDNA®.

Since all smartDNA® labels are identical, can an insider use the smartDNA® on duplicated/counterfeited asset?

Identical smartDNA® labels generate unique credential only after application and each smartDNA® credential has to be registered by scanner to authenticate later. Labels auto-acquire per-piece unique credential upon application unlike known technologies wherein uniqueness is provisioned at time of manufacturing and insiders can easily leak. smartDNA® credential is auto-lost on removal and auto-change on reuse of same label.

How smartDNA® compares with randomized number system verifiable by SMS/WEB interface ?

Randomized numbers set verifiable by SMS/WEB interface is not a anti-counterfeit technology in itself rather, it just enhances traceability. May work better for low-cost / high-volume product wherein counterfeiters have higher risk with minimal profit. Serialization can also work in pharma supply chain wherein bigger packaging serialization has parent-child relationship with unit-level packaging. In number system, It depends on alarm out of repeat authentication of a given genuine code. But false alarm of genuine alert can easily be created by counterfeiter by doing multiple authentication of same genuine code on packaging from different location to keep brand protection team busy for nothing and eventually alarms will loose its importance to trigger ground action. Further if number set file is leaked by vendor staff in connivance all security gets liquidated in one go. Also there is no guarantee that fake unit will always be authenticated later than genuine one. Genuine unit might be authenticated more than once from different locations.

Can the specification of smartDNA® be leaked by insider like it is possible for hologram, RFID etc.?

All labels are identical and hence non clonability is irrelevant in context of smartDNA®. Insider has no idea of unique credential generated dynamically during physical application of identically manufactured labels and hence leakage of specification or connivance within vendor workforce is not relevant in context of smartDNA®.

Can an insider reproduce the smartDNA® credential assuming he/she gets access to both smartDNA® label and scanner?

smartDNA® label auto-acquires its credential only on application and there are hundreds of billions unique combinations possible exceeding most advance security labeling technologies known to world and all these at lower cost.

What happens if smartDNA® is removed and re-applied on same article?

Firstly, smartDNA® label is self-destroyed on removal. Secondly, each label auto-changes its credential on every use and this feature is new paradigm in security labelling.

Can “smartDNA® labels” be human verified ?

All smartDNA® labels have integrated optical feature enabling quick human verification. Sophisticated security checks can only be performed using smartDNA® smartphone-based scanner

Why smartDNA® needs scanning ?

Scan verification of smartDNA® mitigates concealed loss and even insider threat. smartDNA® labels provides opportunity for quick visual verification as well as detailed machine verification. smartDNA® scanner should be used for sophisticated counterfeit and tampering cases, where the nature of crime is undetectable by human eyes. In-field forensics, use of original unregistered smartDNA® label, unregistered asset are few use-cases where detection is possible only with the use of smartDNA® scanner.

How fast the scanning can be done ?

  • smartDNA® provides comparable scan speed to barcode scan on an end-consumer grade device (smartphone). A standard smartphone reports registration/verification result from start to end in less than a second.

Do I necessarily need remote monitoring portal ?

Monitoring portal is only required for any device anywhere authentication model. smartDNA® verification system works with SMS as well. User need to download the app  and rest everything is taken care.