smartDNA® is a global brand of Linksmart Technologies Pvt. Ltd. , holding strong global IP portfolio. smartDNA® secures product and package against Tampering, Counterfeiting, Warranty Frauds under a single umbrella. It also extends smart solutions like Refill protection, Credible Loyalty Distribution and Secured Smart Tracking with NFC. smartDNA® is the first and only brand to guarantee brand protection and takes financial liability of the smartDNA’ed product against counterfeiting.
smartDNA® guarantees instant precise and automated verification of the product integrity by simple smartphones. All smartDNA® labels are identical at the time of manufacturing and auto-acquire unique credential only upon application on physical product. Each label loses its unique credential on removing from product and this feature is new paradigm in security labeling. Any duplication method or package tampering is automatically and can be precisely tracked to trap the counterfeiters, thus protecting brand from any outside or inside threats.
smartDNA® security assumes the deepest threat model including brand-owner insider, vendor, partners, converters, market-investigators thus emphasizing on zero trust policy. Identical smartDNA® labels auto-acquire per-piece unique credential only upon application unlike known technologies wherein uniqueness is pre-provisioned at time of manufacturing and any leak, theft or insiders connivance paves the way for the counterfeiters . All the labels are registered at the time of application and further verification is always done against the brand owner’s database. This ensures that having access to even original smartDNA® label or its unofficial production cannot be utilized.
smartDNA® provides Packaging Agnostic – Umbrella solution for counterfeit, tampering, refill, smart-tracking. smartDNA® is bulletproof security solution and can be easily integrated with your existing tracking solutions viz. barcodes, qr-codes, nfc. Unlike other technologies which are based on random pattern and reduction in label size highly affect the degree of randomness, smartDNA® is agnostic of the package size and type.
smartDNA® authentication requires physical product in-hand and cannot be authenticated by knowing number (credential) or having duplicated version of label. It therefore generates no false authentication hence no false alarms (detecting original as fake if counterfeited product is scanned prior to the original). It emphasizes on zero trust policy and eliminates the role of human in detecting the counterfeits. Being completely automated and precise it traps real counterfeits even with ultra-low authentication rate.
Product performance despite given access to even identical & original labels is guaranteed under financial liability as authentication is done only against factory registration. It is therefore first and only security label company to guarantee brand protection.
Any external mark is identified in true precise manner. In case of Minor defacing it has no impact and any major defacing is detected as dirty label. But no false positive (detecting fake label as original) or false negative (detecting original label as fake) is generated due to the defacing. smartDNA® label being completely identical at time of manufacturing is precisely detected unlike other solution where any intentional defacing is also treated as another random hence generating false alarms.
Firstly, each label auto-loses its unique credential on decoupling from product and cannot be replicated on re-application and this feature is new paradigm in security labelling. Secondly, smartDNA® label is self-destroyed on removal.
smartDNA® detects slightest tampering and duplication in precise and automated way. It provides protection against even piece level replication unlike random pattern based security solutions where volume replications is difficult but piece level replication is easily possible.
smartDNA® has fully integrated symmetrical robust structure which makes it highly reliable in any scenario while in other solutions accidental damages to protective laminate can potentially affect the fine patterns which are often are not detected hence does not differentiate between fake and damaged labels.
smartDNA® provides comparable verification speed to barcode scan on an end-consumer device (smartphone). A standard smartphone reports registration/verification result from start to end in less than a second.
Yes, smartDNA® provides very fast registration and verification with its industrial scanner which can be seamlessly integrated on the existing packaging line.
smartDNA® also supports hybrid scan. Package integrity can be detected on the first scan and loyalty scan only after opening the package. This ensures that loyalty is being claimed by genuine customer
smartDNA® supports white label app and easy integration of its sdk in any other android application in addition to it’s own playstore application.
smartDNA® strong technological baseline, wide IP portfolio and standard manufacturing procedure enables it to get label manufactured anywhere across the globe by any contract manufacturer without worrying about the unofficial production and distribution of the same.
Yes, smartDNA® holds widest and deepest IP portfolio which enables it to strategically explore licensing deals as one of its business model.