Loyalty to physical products remains unsolved and mostly limited to the pre-registered influencers only due to several ways of misuse in the supply chain. In requirement of the right technology mostly the loyalty is centered around sales promotion and eco-system building. This kind of loyalty requires additional operational overhead and control of the supply chain remains weak.
Firstly industry suffers from a lack of credible loyalty while on other hand secondly there is a problem of intentional avoidance of loyalty scan under connivance to promote refilled products. But this is not all – there are many products that are acquired by influencers on behalf of consumers and consumers even though conscious keep guessing. Another aspect of multiple products is that they are sold after refilling in original containers. Any traditional method of refill evidence is not only ineffective but also quite complex when it comes to label application on the cap/neck area of packaging. Credible loyalty solves all these issues as a single-point solution