Packaging Security – Do not End-up Verifying Vendor’s Signature With Vendor’s APP & Eventually Losing Control – Part 1

June 15, 2018 Uncategorized 0 Comment

Packaging Security – Do not End-up Verifying Vendor’s Signature With Vendor’s APP & Eventually Losing Control – Part 1 In the modern world, product & packaging security remains primitive despite numerous stop-gaps technologies claiming the solutioning. Known traditional solutions have become irrelevant and new solutions are more of posturing rather […]

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Disruptive Hologram – Smartphone Verifiable Per-Piece Unique Credential

May 23, 2018 Uncategorized 0 Comment

Disruptive Hologram – Smartphone Verifiable Per-Piece Unique Credential Holograms are traditionally cost-effective measures for fighting counterfeits. Some brands use holograms as serious measure while others use it just for public posturing. Vendors claim their holograms cannot be fully copied which may be true but the larger truth is that there […]

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How general Overt and Covert features help counterfeiter ?

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How general Overt and Covert features help counterfeiter ? In general brand protection teams believe that after implementing some sophisticated overt and covert security feature, counterfeiters will be left behind and thereafter continue to remain in state-of-denial. Counterfeiter has equal access to same or another packaging vendor those leaks or […]

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Fundamental Innovation needed for Security Labeling Technology

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Fundamental Innovation needed for Security Labeling TechnologyThere are many security labeling technologies being used in different market verticals, in different parts of the world. Some commonly known technologies include nano-fingerprinting, bubble tags, holographic tags. Bar-code, QR-code and RF-ID tags are primarily tracking technologies but their overloaded use is often seen […]

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Is non-clonability and trackability sufficient as an Anti-Counterfeit Strategy ?

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Is non-clonability and trackability sufficient as an Anti-Counterfeit Strategy ?Tracking and anti-counterfeiting are two different problem of supply chain. Many times supply chain experts try overloading a tracking technology for anti-counterfeit use-case. Can non clone-able NFC (that does not require purpose built RF reader by end-consumers) be used for anti-counterfeit […]

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Imagining Supply-chain beyond Track-and-Trace

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Imagining Supply-chain beyond Track-and-TraceTrack and trace was a game-changing innovation in logistics supply chains. It enabled a transparent supply chain showing the movement of shipment. It is impossible to delineate logistics from track and trace today. A technology that provides similar instant & precise verification with a standard device is […]

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How number systems on standalone packaging can rather be counterfeit-enabler ?

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How number systems on standalone packaging can rather be counterfeit-enabler ?Number system is known traditional way for product authentication either in form of serialization or randomized codes. The strongest argument in favor of number system to achieve uniqueness is that it is cheap with quick adoption, and this is true […]

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Whether your counterfeit strategy is centered around private investigators ?

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Whether your counterfeit strategy is centered around private investigators ? Combating counterfeit using services of market investigative agencies sometimes appear easiest approach for brand protection teams. These investigators hunt counterfeiters on behalf of their clients by keeping watch on open market. Though it looks simpler approach than technology measures but […]

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How brand owner slowly becomes option-less against nexus

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How brand owner slowly becomes option-less against nexus “Owning a premium global brand but being option-less against nexus of counterfeiters, insiders, private investigative agencies and packaging vendors”, this is something becoming more common and what is even worse that brand owners can not register this concern on record.  This nexus […]

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Better to stay with nothing – Stop-gap brand-protection strategies accelerates counterfeiting

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Better to stay with nothing – Stop-gap brand-protection strategies accelerates counterfeiting Effective anti-counterfeit measures are highly contextual decision. Specific measures or technologies suited for one use-case might fail for other or rather end-up increasing counterfeiting. First step for legal, packaging, sales and marketing folks those are common stakeholders in anti-counterfeit […]

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